WHAT'S NEW in 2026

The 2026 Florida Attractions Association Annual Conference is bringing fresh energy, new experiences, and more opportunities than ever to connect with your industry colleagues. This year’s program introduces seven exciting new features designed to inspire ideas, strengthen relationships, and showcase the innovation happening across Florida’s attractions industry.


  1. Mystery Connect Live!
    Networking just got more fun. Mystery Connect Live! adds an element of surprise to the conference experience, connecting attendees in unexpected ways that spark new relationships, conversations, and collaborations. MORE>

  2. State of Florida’s Attractions Industry
    Gain valuable insights into the current landscape of Florida’s attractions industry. This session will explore key trends, opportunities, and challenges shaping our sector and provide a broader perspective on where the industry is headed.
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  3. Two Exclusive Evening Events
    Experience two of Tampa’s premier attractions as we go at
    ZooTampa at Lowry Park and The Florida Aquarium. These special evening events combine after-hours access, exceptional hospitality, and relaxed networking in unforgettable settings. MORE>

  4. Peer Pods – Live!
    Take the popular FAA Peer Pods experience to the conference floor. Join colleagues who share similar roles and responsibilities for facilitated discussions, idea sharing, and collaborative problem solving.
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  5. Reimagined Industry Roundtables
    Our Industry Roundtables return with a refreshed format designed to spark deeper conversations and greater collaboration. Facilitators will guide discussions, but participants will drive the dialogue—sharing insights, challenges, and ideas with peers across the industry.
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  6. Post-Conference Back-of-the-House Tours
    Extend your conference experience with exclusive, up close and personal behind-the-scenes tours at select attractions. See firsthand how Tampa-area attractions operate and take home ideas you can apply in your own attraction.
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  7. Celebrating What’s New from Our Members
    Discover the latest developments from across the FAA membership—new exhibits, programs, expansions, and innovations that continue to make Florida’s attractions industry one of the most dynamic in the world.